Your appearance is the first frontier you’re being judged by: the right kind of attire can send different messages and it has its part in shaping an impression you leave on others. For example, people can associate insecurity, seductiveness, or trustworthiness with you – just by visually processing the way you look.
It’s no secret that there’s a strong connection between how we look and how we feel. Simple changes in style make a huge difference in how confident we feel: new fabrics we haven’t tried before and clothes that fit us perfectly certainly do their magic. But what about colours? A study has shown that there is a subconscious process that makes us associate certain colours with authority, power, and confidence.
Rule the room: almighty black
The mentioned study showed black ranked first or second as the colour associated with positive qualities such as confidence, intelligence, authority, and sexiness. Women like seeing black the most on men, and vice versa.
It is the ultimate color of fashion bloggers and editors, as it radiates timeless chic and elegance while making you look self-assured and powerful. The world of fashion is fascinated with the easily achieved mysterious look through the all-black combinations: when you want to radiate confidence – wear black, play it safe and enjoy the perks of its slimming effect, too.
Show stability and approachability: calming blue
Blue is known to have calming effects: wear it to radiate serenity and stability. Subconsciously, people will perceive you as someone who is a steady and pleasant interlocutor.
In wedding symbolics, blue is an important part of the tradition, remember “something borrowed, something blue”? There, blue stands as a symbol of purity, love, and fidelity. Many brides decide to incorporate this colour into their special day through matching bridal jewellery sets, choosing soft pastel shades with see-through stones or deep blue shades.
When choosing the color of your outfit, you too should pay attention to details and mind the occasion: statement jewellery in metallic or invading blue will definitely make a new impact.
Get those hearts pumping: passionate red
Red is also on top of the list of colours that help us feel good about ourselves and dominate the space. No wonder psychology proved that red lipstick makes ladies feel more confident! Red is an ultimate eye-catching colour and it reflects power, strength, and passion.
Research has found men perceive this colour as very attractive and it does increase woman’s sex appeal. Since it enhances sexual arousal, a red dress makes a perfect choice for a flirty night out or the first date.
Hit the gym radiating confidence: vivid orange
If you’re lacking the motivation to stick with your workout regime, good news: orange is the number one colour to stimulate productivity, evoke action, and boost your energy levels. In addition to that, it has another psychological benefit: it decreases your self-consciousness. Hit that treadmill with new determination!
Orange is considered to be a casual active color, whereas red is much more sophisticated. This makes it a great colour for those who want to stand out from the crowd, but don’t want to bring all the attention to themselves.
Show a laidback attitude: natural green
Associated with environment and nature, light green shades make a great choice for those who want to show playfulness and a relaxed attitude. From hunter green to grass green, there are many different shades that make it easy to combine different looks while flattering your skin tone. Choose darker tones or emerald to leave a more formal impression (e.g. maxi dresses in pine green), and lighter ones for casual looks.
Next time you pick your clothes for the day – take a few moments to consider what message you’re sending through the choice of the colours: they can become your ally in the social arena and help with leaving the desired impression.
Sophia Smith is Australian based beauty and fashion and lifestyle blogger. She is very passionate about latest fashion trends, DIY projects and organic beauty products. Sophia writes mostly in beauty and fashion related topics, mainly through blogs and articles. She is style editor at High Style Life.
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