In the leisure clothing market, jogger trousers have become more and more popular for boutiques. Customers are craving clothing items that are comfy, but smart enough to wear outside of the house and that, of course, are a good quality so that they last. The wholesale market can feel like a minefield, so how do boutique owners choose joggers that are premium, and that make your brand stand out?
Check Out The Construction of the Item
Customers know when a jogger is well-made, and as a boutique owner you should too. There are a few things to look out for to ensure that you are choosing a premium make of jogger, including:
- Seams and stitching should be reinforced and tidy.
- Elastic waistbands shouldn’t be uncomfortable or sticking out.
- Zippers should work perfectly.
- Cuffs and hems should keep their shape, even after multiple washes.
Joggers that are well constructed means that you don’t risk a high return rate, and you know that your customers are getting a quality product.
Prioritise Fabric Quality
Premium joggers are made from premium fabrics, so you need to ensure you are choosing materials that are high-grade cotton blends, that are soft, durable, pre-washed or enzyme-washed to reduce shrinkage.
How a product looks and feels matters, and so does its quality after a wash.
Compare Suppliers
Different wholesale suppliers will have different values and rules. To ensure you are committing to a premium wholesale supplier, you need to check things like the shipping times, customer reviews, return policies, order minimums and restock consistency. A premium wholesale supplier means premium jogger products, and also means that you can work seamlessly with them to keep your customers happy.
Order Samples Before You Commit
An important part of ensuring you are choosing a premium jogger product is to ensure that you know the ins and outs of it. This includes elements like the fabric quality, the fit, the stretch recovery, colour accuracy and how well they handle going through the wash. The best way to learn these things about your products is to order samples before you buy from a wholesaler, and don’t fall for online images without checking the quality of your product first.
Check Out the Sizing
Boutiques that offer premium products are boutiques that offer inclusive sizing. When selecting wholesale joggers, check out suppliers who offer sizes from extra small to extra large, ensure that the size grading is accurate and true to size, and provide clear size charts for your customers too.
Final Thoughts
Selecting premium wholesale joggers for your boutique means being picky about your supplier, ensuring that fabrics and construction meet the high standards you have, and that they are comfy and durable so your customers are happy. Whilst jogger products that look good are important, there is a lot more to consider to ensure that you are selling a premium product that will boost your boutique’s reputation and be popular among your audience.
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