Last updated: July 15, 2026
The rise of ‘Euro summer’ has made Europe’s grand cities and coastal hideaways the backdrop for exclusive travel. Rather than racing between landmarks, many holidaymakers now favour experiences that feel unique and memorable, from the choice of accommodation to the neighbourhoods they seek out.
If a more considered break is on your agenda, here are some of the best ways to enjoy the continent’s wonders.
Luxury rail travel
Whereas low-cost flights can move you quickly between destinations, a train journey allows you to appreciate Europe’s landscapes while travelling in comfort.
The Venice Simplon-Orient-Express is the benchmark. Beautifully restored Art Deco carriages, white-glove service and routes linking cities such as Paris and Venice create an adventure that feels worlds away from modern travel.
The Belmond Royal Scotsman offers luxurious journeys through the Highlands, meanwhile, and Spain’s Al Ándalus combines historic rail cars with Andalusia’s architectural treasures.
Historic or boutique hotels
The hotel you choose often shapes your impression of a destination as much as any attraction. In fact, 45% of UK travellers have picked a location based purely on accommodation.
In Florence, you might stay in a converted Renaissance palazzo where original frescoes still adorn the ceilings. Across Provence, carefully restored country estates place you among vineyards and olive groves.
Look beyond star ratings when comparing options and consider the building’s history and ownership. Independent properties often provide more character and local insight.
Fashion districts
The continent’s fashion capitals are places to see and be seen, with flagship designer stores galore. Milan’s Quadrilatero della Moda is one of the world’s great shopping districts, while Paris offers everything from heritage fashion houses on Avenue Montaigne to emerging designers in Le Marais.
In Copenhagen, Scandinavian minimalism influences everything from clothing boutiques to homeware shops, creating a distinctive shopping experience. Before travelling, you might research local designers and independent labels that align with your style.
Luxury river cruises
For a sophisticated alternative to larger ocean voyages, smaller vessels travel directly through old towns, allowing you to appreciate Europe’s landscape from a unique perspective.
The Danube passes through capitals including Vienna, Budapest and Bratislava, each with its own architectural character and culinary traditions. Along the Rhine, medieval castles overlook vineyard-covered hillsides, or journeys through France’s wine regions combine scenic cruising with regional food and drink experiences.
Many luxury operators include guided excursions led by local experts, helping you engage with destinations more meaningfully.
Fine dining and wine
Food and wine are central to Europe’s appeal.
In San Sebastián, you can move between pintxos bars and Michelin-starred dining rooms in the same day. Tuscany pairs vineyard visits with seasonal cooking that reflects generations of agricultural tradition. Meanwhile, regions such as Champagne, Burgundy and the Douro Valley offer opportunities to meet producers and understand the craft behind every bottle.
The most memorable experiences often involve conversations with chefs and winemakers, giving you a richer understanding of the destination.
Europe has never lacked beautiful places to visit, and style comes from how you experience them. Where’s first on your list?
