Skip to Content

7 Bobbi Brown Face Base Dupes in 2024

Share this post:

Bobbi Brown’s Vitamin Enriched Face Base is one of the brand’s bestselling products.

It’s an iconic product that Bobbi Brown themselves once stated was sold once every 24 seconds around the world.

That’s incredibly impressive and just goes to show how well loved it is.

It’s been spotted in the hands of celebrities like Amber Turner, Ferne McCann and Mollie Mae too.

Face Base is a primer and moisturizer hybrid that performs both tasks at the same time.

It contains some really lovely, skin-friendly ingredients that keep it in the skincare realm, but it is also a makeup product.

If you’ve ever tried it then you’ll know that it makes your skin look amazing, both on its own and under makeup. I personally love this product for how good it makes my skin look.

However, Bobbi Brown’s Face Base is one of those products that people, including me, hate to love.

That’s because it’s a really good product but is just so expensive.

The standard size jar of Bobbi Brown’s Vitamin Enriched Face Base contains 1.7 oz/ 50 ml of product and retails for $67 USD (or £52 / €59).

That’s a lot of money to spend on a single pot of cream for your face.

You can get a larger value size, as well as a mini travel size for less, but it is still out of many people’s budgets.

Bobbi Brown vitamin enriched face base
Image: Bobbi Brown

Luckily, you can get an amazing Bobbi Brown Face Base dupe these days for much less money.

If Bobbi Brown’s Face Base is an essential part of your skincare routine but you’d like to save some money, take a look at these affordable Bobbi Brown Face Base dupes I’ve found which are very similar and mean you don’t need to pay so much for a good face cream.

The Bobbi Brown Face Base dupes

Scroll down to my favorite Bobbi Brown Face Base dupes and get a very similar product for a fraction of the price.

face base by bobbi brown
Image: Bobbi Brown

Bobbi Brown also sell their products in Mainland China where animal testing is required.

So, if you’re looking for a truly cruelty free dupe for Bobbi Brown Face Base, there are several options below. These are my top picks to give you beautiful skin in the exact same way.

Shop this post:

1. Makeup Revolution Super Base Vitamin Primer

This is a fairly new product which has hit the headlines recently as a Bobbi Brown Vitamin Enriched Face Base dupe.

This Revolution primer is designed to work in exactly the same way as the Bobbi Brown version.

revolution bobbi brown face base dupe
Image: Revolution

This is also a daily use moisturizer with all the benefits of a primer, just like Bobbi Brown.

In fact it’s such an incredible dupe because many of the key ingredients are the same.

Revolution’s Face Base dupe also contains hyaluronic acid, shea butter and vitamins B, C and E. I love using this cream and it rivals the Bobbi Brown version easily.

This is a cruelty free product that also happens to be suitable for vegans.

It’s also much more affordable than Bobbi Brown and is one of the best dupes to be released recently.

2. Lano Face Base Vitamin E Day Cream

If you have a sensitive or dry skin type and need a Bobbi Brown Face Base dupe, this is perfect.

Although the ingredients are not particularly similar, both Lano’s Face Base and Bobbi Brown’s work in exactly the same way.

dupe for bobbi brown face base from Lano
Image: Lano

The Face Base from Lano is an everyday moisturizer which allows for the smoothest makeup application. I love how my skin feels when I wear this. It feels protected and like it has an invisible barrier against the elements.

It also works as a primer by gripping on to makeup, keeping it in place all day while keeping skin plump and moisturized underneath.

The main ingredient is lanolin which is (humanely) sourced from sheep wool.

It also contains colloidal oatmeal which has a really soothing effect on sensitive skin.

Lano’s Bobbi Brown dupe also contains Vitamin E, and is a cruelty free option.

3. JUNO & Co. Moonshine Miracle Cream

This moisturizer and primer hybrid has had a lot of attention on TikTok recently and gets amazing reviews, so I had to try it.

Just like Bobbi Brown’s Face Base, you can wear this alone as a moisturizer or under foundation as a primer.

one of the bobbi brown face base dupes from juno and co
Image: JUNO & Co

Hyaluronic acid and avocado oil give it the skin-nourishing qualities of a moisturizer.

It’s also got glycerin which forms a barrier on the skin that makeup can grip to, and it claims to blur the look of pores too. I can confirm this is true – my pores did look less visible using this cream.

It gives really smooth makeup application with a slightly dewy finish which is great for dry skin.

Although this is not the cheapest dupe on the list by far there is a significant price difference between this and Bobbi Brown’s Face Base.

4. Embryolisse Lait-Crème Concentré

This is technically a moisturizer but it works as a very good dupe for the Bobbi Brown Face Base.

Lots of people use this as their makeup primer as well as their moisturizer. I have been using this product for years after first seeing it on a Pixiwoo YouTube makeup tutorial.

face base dupe from embryolisse
Image: Embryolisse

It has very soothing and skin softening ingredients like shea butter, aloe and soy proteins.

The product works to calm skin while forming a protective, hydrating barrier that dries down to seal in moisture and create a smooth base for foundation.

It’s one of the more expensive products on my list of Bobbi Brown Face Base dupes but still costs a lot less than Bobbi Brown.

Shop this post:

5. Aldi Lacura Vitabase Moisturising Primer

Aldi is well known for its dupes for makeup and skincare, and this Bobbi Brown Face Base dupe went viral when it was launched. Of course, I rushed to my local Aldi to grab a pot before it sold out.

This Aldi product has incredibly similar ingredients to Bobbi Brown’s primer.

aldi bobbi brown face base dupe
Image: Aldi

These are hyaluronic acid alongside vitamin C, vitamin B, vitamin E & shea butter.

Aldi’s dupe also has the same scent as Face Base which comes from geranium and grapefruit extract.

Even the packaging looks almost the same.

If you can find this product in Aldi stores or online you have struck gold.

Like many viral Aldi products this sold out almost instantly, but they do re-release a lot of their products every few months so keep an eye out.

6. Primark Vitamin Enriched Moisturising Primer

This is a Bobbi Brown Vitamin Enriched Face Base dupe that caused a stampede to Primark stores when it launched.

It sold out really quickly but can often now be found in store and also on eBay.

primark dupe for bobbi brown vitamin enriched face base
Image: Primark

It contains similar ingredients to the Bobbi Brown Vitamin Enriched Face Base primer such as shea butter and Vitamins C and E.

There’s also the added bonus of niacinamide in this dupe which helps to fade age spots and pigmentation over time.

Reviewers state that their skin looks just the same with the Primark version as it does with Bobbi Brown’s moisturizing primer and I agree. It’s soothing, hydrating and leaves a nice protective barrier on the skin which isn’t greasy. I also really like the little pot.

The Primark dupe for Bobbi Brown Face Base is extremely affordable and is a cruelty free option.

7. Glossier Priming Moisturizer Rich

This Glossier product is designed to work in exactly the same way as Bobbi Brown’s Face Base.

If you are averse to fragrance this is a really good priming moisturizer to try as it is now completely fragrance free.

glossier priming moisturizer
Image: Glossier

It also has some amazing skincare ingredients which include glycerin, squalane, Ceramide NP, Ceramide AP, hyaluronic acid and seed oils.

In short, it provides an excellent dose of hydration to the skin while its ‘Customized Power Primers’ create a smooth base for makeup.

I swear by this as an effective makeup primer which works just as well as Bobbi Brown Face Base.

Being from Glossier this is more expensive than a drugstore brand, but this all-in-one primer and moisturizer is just over half the price of Bobbi Brown Vitamin Enriched Face Base.

There’s no denying that Bobbi Brown’s Face Base is an excellent product that holds makeup in place all day while nourishing the skin underneath.

It does come with a very high price tag as you’d expect from brand names like Bobbi Brown.

Fortunately you can save some serious cash with any of these Bobbi Brown Face Base dupes.

There is a Bobbi Brown Vitamin Enriched Face Base dupe to suit any budget and plenty of cruelty free alternatives available too.

Charlotte Tilbury Pillow Talk dupes

Drunk Elephant bronzing drops dupes

Glossier Lash Slick dupes

The Tarte Shape Tape dupe list

Every Charlotte Tilbury bronzer dupe you need to know about 

Is Bobbi Brown Face Base a moisturizer or a primer?

Face Base is a hybrid product which works as both a moisturizer and a makeup primer.
You can wear it alone as a moisturizer or under makeup to help keep it looking fresh and staying in place.
It has a fairly thick consistency but sinks in to leave smooth and glowy skin ready for makeup application.

What is Bobbi Brown Face Base good for?

This product is good for normal to oily skin types who want to nourish their skin at the same time as keeping foundation locked in place.
It contains some skin-nourishing vitamins like vitamins B, C, and E to keep your skin looking its best.
Face Base also contains shea butter which works as an emollient to seal in moisture.
Bobbi Brown’s Face Base also contains hyaluronic acid to keep skin plumped up, and squalane for its antioxidant properties.

This post contains affiliate links. A full disclosure is available from the main menu.

Melissa Jane Lee

Share this post:

I accept the Privacy Policy