Last updated: February 16, 2023
When Tarte’s Shape Tape Concealer launched in 2016 it was almost an overnight success.
Makeup artists and regular beauty enthusiasts fell in love with how this concealer works and looks on the skin.
Everyone wanted to try it, and it remains the favorite concealer of a lot of people to this day.
However it does come with a high price tag for a concealer.
The regular size 0.33 fl oz / 10 mL tube of Tarte Shape Tape retails for $31 USD (or £27 / €31).
Let’s face it, this isn’t within everyone’s beauty budget and puts it out of reach of lots of makeup fans.
If this applies to you, don’t worry.
The good news is there are some amazing Tarte Shape Tape dupes out there which are a pretty much perfect match for this high end product.
If you’re a fan of Tarte Shape Tape but just can’t deal with the price point, this post has you covered with lots of more affordable options.
The best Tarte Shape Tape dupes
Scroll down to see the Tarte Shape Tape dupe list and discover some great alternatives to this favorite among complexion products.
Why is Shape Tape so good?
Tarte’s Shape Tape is a full coverage concealer which covers everything from dark circles to acne blemishes without creasing or drying your skin out.
People love its ability to completely cover imperfections and dark spots.
It has a very creamy formula which also manages to brighten the skin at the same time as providing great coverage.
Shape Tape has some skin-nourishing ingredients like shea butter, mango butter and licorice root.
Shea butter and mango butter provide hydration while the licorice root extract works to brighten the skin tone over time.
Tarte claims that this concealer won’t budge out of place for up to 16 hours, and will remain crease-free for 12 hours.
It gives a really smooth finish under the eyes and its ‘tape technology‘ means it glides over fine lines and wrinkles, blurring their appearance rather than sinking in to them.
Shape Tape also comes in a huge range of shades, is suitable for vegans and doesn’t contain any nasties like parabens or mineral oil.
As an added bonus, Tarte is a cruelty free brand.
Despite all these amazing qualities, the fact remains that it’s an expensive concealer.
On that note, on to the Tarte Shape Tape concealer dupes.
The Tarte Shape Tape dupe list
Below are the best dupes for Tarte Shape Tape concealer.
They may not have the best-selling stardom of Shape Tape but will do the same thing for you as Tarte’s iconic Shape Tape concealer.
These Tarte Shape Tape dupes can all be found easily in the drugstore or online, and are much less expensive than the real deal.
e.l.f. Cosmetics 16 Hour Camo Concealer
This is definitely one of the best drugstore dupes for Shape Tape.
In fact it has often been called the perfect dupe on TikTok.
e.l.f’s concealer comes in a huge range of shades just like Shape Tape.
This full-coverage concealer gives the same crease-proof finish as Tarte for up to 16 hours of wear.
Its ingredients include hydrating avocado oil and kaolin clay for a smoothing and mattifying effect.
It even has the same large doe-foot applicator as Tarte’s concealer.
e.l.f. is a cruelty free brand and all of their products are vegan too.
ColourPop No Filter Matte Concealer
This Tarte Shape Tape alternative is really affordable.
It gets amazing reviews from people who say it is just like Shape Tape, and there are lots of reviewers who actually prefer this concealer over Tarte’s.
They say it’s less drying than Tarte as it has marine extracts which hydrate the skin.
The No Filter concealer has a matte finish just like Tarte, and is designed to stay crease-proof all day.
It gives a smooth, full coverage finish and can be used on the under eye area and on blemishes.
ColourPop’s concealer comes in a huge shade range too.
The formula is vegan, and ColourPop is a cruelty free brand.
Makeup Revolution Conceal & Define Concealer
You can always count on Makeup Revolution to come up with a good dupe, and this one is no exception.
This Tarte Shape Tape dupe is a fraction of the price of the real thing.
This is also a full coverage product which leaves a matte finish on the skin.
Despite this, it is a hydrating concealer too which won’t leave you with dry skin under your eyes.
It’s designed to stay put for up to 16 hours just like the Tarte concealer.
The packaging is incredibly similar and it has the big doe-foot applicator.
The Conceal & Define Concealer comes in an amazing 50 different shades and is cruelty free and vegan.
Makeup Revolution Conceal & Define Concealer is available here
CoverGirl TruBlend Undercover Concealer
This Tarte Shape Tape concealer dupe is the best dupe if you love a lighter consistency but still want the same high coverage as Shape Tape.
This concealer gets excellent reviews and is the favorite dupe of many reviewers.
It has a thinner formula but still manages to cover dark circles and pigmentation really well.
A little bit goes a long way with this product so it is really easy to blend out a light layer that won’t look heavy and won’t crease.
It’s a long lasting concealer that will stay in place for a long time.
CoverGirl is a cruelty free brand.
Flower Beauty Light Illusion Full Coverage Concealer
Flower Beauty is Drew Barrymore’s makeup brand and their cruelty free cosmetics come at drugstore prices.
Their full coverage concealer is often compared with Tarte’s Shape Tape.
It’s one of the best drugstore concealers around if you love a full coverage finish.
This also contains brightening pigments that illuminate the under eye area just like Tarte’s concealer.
Despite being full coverage, it is a fairly lightweight formula that lasts as well as Shape Tape and is crease-resistant.
Flower Beauty Light Illusion Full Coverage Concealer is available here
Wet n Wild Photo Focus Concealer
This Tarte concealer dupe is another extremely affordable drugstore option.
It has a full coverage finish with a creamy texture that stays put for hours on end.
This concealer also claims to brighten up the skin just like Shape Tape.
Wet n Wild are a cruelty free brand and their beauty products are really highly recommended if you love affordable makeup.
Unfortunately the color range is nowhere near as extensive as Tarte’s but if you find one that matches you this is a great dupe.
Catrice Liquid Camouflage Concealer
This concealer from Catrice has often been called a Tarte Shape Tape dupe.
It’s also just a really good concealer anyway which a lot of people use and love on a daily basis.
This has excellent coverage and blends out really well.
Tarte’s Shape Tape has a slightly thicker formula than this Catrice concealer, but they both cover well nevertheless.
The downside to this Shape Tape dupe is that the shade range is quite minimal.
If you do find a shade to match, however, it’s worth picking up as the price is just so inexpensive.
L.A. Girl Cosmetics Pro Conceal HD Concealer
L.A. Girl is not often talked about but this is one of the Tarte Shape Tape dupes that needs to be shouted about.
It has tens of thousands of excellent reviews, and is incredibly inexpensive.
This concealer contains soothing chamomile extract as well as Vitamin C and Vitamin E for brightening and hydration.
It gives incredible coverage and is very pigmented so you only need a small amount of product to conceal dark circles.
Instead of the extra-large doe foot applicator of Shape Tape, this Tarte concealer dupe has a small brush on the end so it is easier to apply to blemishes.
As well as being very affordable, L.A. Girl is a cruelty free brand like Tarte.
L.A. Girl Cosmetics Pro Conceal HD Concealer is available here
Aldi Lacura Take Cover Concealer
Aldi has released several dupes for high end products in recent years, and this is one of the Tarte Shape Tape dupes that quickly sold out.
It got fantastic reviews when it was released.
This is a high coverage concealer that has a really thick, creamy consistency that blends well.
It also has a brightening effect under the eyes just like Shape Tape.
Aldi’s products often sell out but they do occasionally restock so keep your eye out for this one in store.
Aldi Lacura Take Cover Concealer is sometimes available in store or on the Aldi website
L’Oréal Infallible Full Coverage Concealer
This is one of the most popular Tarte Shape Tape dupes from the drugstore.
It has a matte finish that is really long wearing and will last all day.
This concealer is said to last almost as long as the original Shape Tape concealer.
Unfortunately L’Oréal is not a cruelty free brand, however, whereas Tarte most certainly is.
Tarte Shape Tape dupes are easy to find in the drugstore so you don’t need to spend high end prices to get the same effect and long lasting coverage.
More makeup dupes:
Charlotte Tilbury Contour Wand dupes
Charlotte Tilbury bronzer dupe
Anywhere Caffeine lip liner dupe
Becca Backlight Priming Filter dupes
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